Why Nobody Remembers Your Event The Next Morning
You pay for a whole event and get a memory that lasts an hour. Here are the six reasons people walk straight past, and what you can change.
16 September 2026What We Learn At Real Events
Ideas for brand activations, trade shows and weddings, and what we see working when the robot is standing in front of people.
Questions About The Blog
How often do you publish?
When we have something to say that came out of a real event, not to fill a calendar. The pace picks up before high season, which is when the ideas are needed most.
Where do the topics come from?
From what operators ask us and from what we see at events. If the same question comes up three times, it ends up as an article.
Can I use what you publish?
Yes, as long as you credit the source and link to the article. If you're a client and you want something adapted to your event, write to us and we'll sort it.